In late March, we set out for Jochberg in Tyrol to spend a weekend with the influencers Fata, Jil, Kristin, Jüli, Elif, Ayda, Darya, Sophia and Louis. You’re probably wondering why we specifically chose provincial Jochberg, a community of only 1000 inhabitants, for this event. Well, actually one could say that the reason is simple!
At MUSTANG, we believe in a simple, honest denim philosophy that focuses on authenticity and being natural. In other words: a MUSTANG jeans is first and foremost authentic denim – no frills or chichi. This means that at MUSTANG you’ll find the perfect basic jeans, timeless classics for ideal mixing and matching.
And then there’s Jochberg, a sleepy little Austrian town, with a population of 1000 inhabitants, located 100 km south of Munich. Authentic, natural, down-to-earth: this is where tradition and authenticity meet. The view is just like a picture postcard. Jochberg doesn’t need much to convince you. The surrounding nature is simply mesmerizing.
We made up our minds very quickly: Jochberg is THE perfect place for our #back2basics photo shoot!
Upon their arrival, each influencer received their individual MUSTANG look, consisting of classically beautiful denim pieces and basic logo shirts. The only accessory is a dark blue bandana, which also can be converted for use as a belt or wristband.
The jeans jackets, which have been designed with individual lettering and images by blogger Kristin, are real eye-catchers. A brilliant project, in which fantastic one-off pieces were created.
Does this also make you feel like owning a couple of real denim classics? Then shop the influencer look here:
Actually, there is one personality who particularly fascinated us, which is why we decided to learn more about her. Are you curious about who that is? We’ll be publishing another article soon, where we will introduce this person to you. For now, we only want to say this much: it has something to do with nutrition, fashion and a truly remarkable approach to life by a young person in the prime of her life, whose focus is on some very important values.
On this note – until the next blog!
Your MUSTANG Team